Consultancy & Creative Direction
© Balmain Hair
Theeboom Studio works with fashion and beauty brands at every stage — from early positioning to market launch, from brand refresh to campaign execution.
It starts with strategy. Finding the core of a brand, stripping away what doesn't belong, and building a communications framework that is clear, distinctive, and built to last. Whether a brand needs to enter a new market, launch a product, or communicate more powerfully — that foundation is where everything begins.
For brands that want to go further, the studio takes it through into creative direction and full production — directing campaigns, developing visual identity, and connecting clients with an international network of photographers, stylists, editors, and creative teams.
What We Offer
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Every strong brand starts with clarity. I work with brands to identify their core — what they stand for, who they speak to, and how they should communicate it. The result is a strategic framework that guides every decision, from messaging to market presence.
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Bringing a brand or product to market requires more than a press release. I build and execute full launch strategies — from narrative development and press outreach to influencer activation and event production — ensuring the launch lands with impact in the right markets.
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From campaign concept to final image, I oversee the full creative process — art direction, talent selection, photographer and stylist briefing, and on-set direction — drawing on an international network of leading creatives to produce work that reflects the brand's vision precisely.
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For brands that need end-to-end execution, I manage the full production process from initial concept through to delivery. Every element handled with the same level of care, whether it's a single hero image or a multi-market campaign.
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For brands that want a senior strategic voice on a continuous basis. Consistent guidance on positioning, narrative, and communications decisions — without the overhead of a full agency.
Every brief is different. Theeboom Studio works across the full spectrum — from strategic communications consultancy to creative direction and campaign production.
Past Work
A selection of brands and projects from over a decade working at the forefront of luxury fashion and beauty.
Balmain Hair U.S. market launch · Global PR event activations · Social media repositioning · Campaign creative direction
EAUde1974 Brand launch · Campaign creative direction
ELLE Marketing · Online content creation & editorial
Harper's Bazaar Marketing · Video content production · Brand launch